Engagement: With A Strong Focus On Empowerment
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Through social media and person interactions with families, the Family and Community and Marketing Department distributes information and resources to those who need it most.
To Be Successful, We Must:
Create a technology-driven culture with families
Promote District and community initiatives
Work with our pyramid groups to build and support the community
Build collaborative relationships on campus with parent organizations (PTA, PTO, Booster), local business, community or faith-based partners, and volunteers
Support Campus Educational Improvement Plan (CEIP) and District Strategic Plan goal
We believe parents are the primarily educators and support systems for their students. When families support learning, children are more successful in and out of school.
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FOCUS I - DISTRICT INITIATIVES
- PK-12 online registration with two waves of registration (PK/K, and PK-12)
- Technical support during registration months
- Parent Portal registration
- Year-round messaging, especially at each 6-week period for report cards
- College and Career Readiness (GSPOC, CTE, and CPA)
- October to December messaging for Gold Seal Programs and Schools of Choice
- Continue sharing the CTE story year-round, but particularly during course selection period
- T3 will start with six schools, placing additional staff to build a post-high school pathway to college/career with students
- Continue to share Collegiate Programming and Advisement
- 100x25 FWTX
- We can continue and add to our efforts around 100x25 by working with partners like Read Fort Worth, Best Place for Kids and others. We will continue to share resources like our Countdown
to Kindergarten and develop other parent resources that focus on literacy.
- We can continue and add to our efforts around 100x25 by working with partners like Read Fort Worth, Best Place for Kids and others. We will continue to share resources like our Countdown
- Bond and TRE elections
- Coordinate messaging and informational campaign for future elections.
- Prep meetings for the Superintendent.
- PK-12 online registration with two waves of registration (PK/K, and PK-12)
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FOCUS II - COMMUNITY OUTREACH
- Focus groups and Town Halls
- Coordinate events for parent and community feedback.
- Creando Una Amistad
- We look forward to continuing and adding to our existing Creando Una Amistad Spanish-language outreach events. The transition will give us more time to focus on this endeavor and hold
more frequent events.
- We look forward to continuing and adding to our existing Creando Una Amistad Spanish-language outreach events. The transition will give us more time to focus on this endeavor and hold
- Working with Spanish language TV and radio
- Highlight District initiatives and important information with Spanish-language media partners
- African American Outreach
- Through faith and other community organizations, we have built strong relationships in the African American communities of Fort Worth. We will continue to build upon those relationships
and further engage in the work of the Family Action Center and the overall Equity and Excellence Department.
- Through faith and other community organizations, we have built strong relationships in the African American communities of Fort Worth. We will continue to build upon those relationships
- Community Outreach
- Unity in the Community, PK/K Registration and Literacy Fair, Tarrant County Back to School, College Night, Hispanic Wellness, etc.
- Targeted events in under-represented neighborhoods
- Faith-based partnerships
- Continue to grow our two-way communications with the faith community with regular messages from Dr. Scribner, attending meetings, sharing important message for services, and identify
opportunities to partner.
- Continue to grow our two-way communications with the faith community with regular messages from Dr. Scribner, attending meetings, sharing important message for services, and identify
- PTA/PTO and other parent advocacy groups
- Continue a two-way communication with parent organizations
- Continue to partner with the Council of PTAs as a conduit for parent information
- Focus groups and Town Halls
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FOCUS III - COMMUNICATION TOOLS
- Resource database
- Continue to build public parent resource database
- Look to partner in new ways with community resources to help families
- Parent Information Line phone and email address
- Our motto has always been “If we don’t know the answer, we will find out who does,” and we will continue and grow our parent help desk.
- Nextdoor community platform
- Strategically targeting specific areas in the community depending on the need and resources.
- E-newsletter
- Utilize the interactive newsletter platform, SMORE, to ensure community constituents are "in the know" of all positive initiatives and endeavors within the Fort Worth ISD.
- Resource database
